Privacy Policy

Cookie Usage and Privacy Policy Notice

This cookie usage and privacy policy notice (hereinafter referred to as the “Notice”) contains useful information about how and why Baltic Brilliant OÜ collects, processes, and shares personal data. The privacy policy follows the General Data Protection Regulation (GDPR).

The purpose of the privacy policy is to protect customers’ privacy in accordance with the laws of the Republic of Estonia and European Union regulations.

“Personal data” refers to any information related to an identified or identifiable individual, such as a name, address, email address, and information about visits to our website, social media channels, and the use of our services.

By using our website, you agree to the use of cookies and the terms of personal data processing as described in our Cookie Usage and Privacy Policy.

Effective from: 18.03.2025

Whose Data Does Baltic Brilliant OÜ Process?

Baltic Brilliant OÜ is the data controller. For any questions, please contact info@balticbrilliant.com.

Baltic Brilliant OÜ processes the data of its customers and contacts who have expressed interest in using our services or have previously used our services.

In some cases, we process personal data that is publicly available from public sources.

Purpose and Legal Basis for Processing Customer Data

We process personal data of voluntary users of our marketing channels, service users, and customers (including customer representatives) to fulfill contractual obligations and provide better service and information to potential customers.

When Baltic Brilliant OÜ processes personal data for these purposes, the legal basis for processing is our legitimate interest in ensuring the proper and high-quality provision of our services.

From our marketing channels (including our website), we collect data about their usage and potential customer interests to better understand our customers’ actual needs, offer more relevant information, and improve website functionality and user-friendliness.

For example, Baltic Brilliant OÜ processes data related to a customer’s purchase behavior, newsletter interactions, and advertisement engagement to offer personalized promotions and content.

Baltic Brilliant OÜ processes personal data for the following purposes:

Creating and managing a customer database;
Offering new services to customers;
Analyzing and improving Baltic Brilliant OÜ’s services;
Fulfilling legal obligations;
Responding to customer inquiries.

How Data is Collected

Generally, we collect personal data directly from individuals with their consent. Additionally, we use automated data collection tools, including cookies and tracking technologies, to optimize the user experience on our website and provide better services.

Cookies, Pixel Tags, and Opting Out:

A cookie is a small text file sent by a web server to a user’s web browser, which is then stored on the user’s computer. Cookies help remember user preferences such as font size, language settings, device information, and visit statistics.

Most web browsers accept cookies by default, but users can modify browser settings to block all cookies, restrict third-party cookies, or receive notifications when a cookie is sent.

Pixel tags are small pieces of code that allow websites to read and install cookies. They activate when a user opens an email or visits a website, registering that the user has opened an email or downloaded a third-party cookie.

Baltic Brilliant OÜ uses the following cookies:

Session cookies (temporary cookies) to enable service usage.
Persistent cookies (stored on the user’s computer after closing the browser) to remember customer preferences on Baltic Brilliant OÜ websites.

Types of Cookies Used:

Analytical cookies: Gather information about how the website is used, such as which pages are visited most frequently and what users search for. These cookies do not collect personally identifiable information. Examples: Google Analytics, Google Tag Manager, Google Ads, Instagram, Facebook.
Advertising cookies: Help display targeted ads based on user interests. For example, Facebook Pixel is used on our website. Users who do not wish to see our ads on Facebook can opt out at https://www.facebook.com/ads/preferences.
Third-party cookies: Used by services like YouTube and Google Maps.

Users can block cookies in their browser settings. Here are links for cookie settings for popular browsers:

Internet Explorer: support.microsoft.com
Chrome: support.google.com
Firefox: support.mozilla.org
Opera: opera.com
Safari: support.apple.com

Blocking cookies may limit website functionality.

Personal Data Processed

Baltic Brilliant OÜ may process the following personal data:

Contact details: Name, email address, phone number, and mailing address.
Automatically collected data: Information from the user’s browser, including browser type, device type, language, referring website, pages viewed, IP address, and other traffic data.
User interactions: Information about how users interact with Baltic Brilliant OÜ emails, such as whether emails were opened.
Publicly available personal data: Data made publicly accessible by the user, such as on LinkedIn, Facebook, Google Plus, and Instagram.

Baltic Brilliant OÜ does not process special categories of personal data as a data controller.

Sharing Personal Data

Baltic Brilliant OÜ does not transfer customer data outside the European Economic Area (EEA).

We do not share customer personal data with third parties except under the following conditions:

Product shipping – Data may be shared with postal service providers.
Regulatory authorities and law enforcement – Data may be shared with authorities such as the police.
Public feedback – With customer consent, feedback may be publicly shared.

Security, Usage, and Retention of Personal Data

Baltic Brilliant OÜ may send customers information about its services, products, newsletters, and offers if the customer has provided their contact details. The customer may opt out of marketing messages at any time.

Data Security

Baltic Brilliant OÜ prioritizes the secure storage of personal data. We implement organizational, technical, and physical security measures to prevent unauthorized access, disclosure, or unlawful processing.

Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected. Retention periods depend on legal requirements and business needs. If personal data is no longer needed, it is deleted. Anonymized data may be used for statistical purposes

Customer Rights

Customers have the right to:

Access their personal data processed by Baltic Brilliant OÜ.
Request correction of inaccurate personal data.
Request deletion of personal data under certain conditions.
Restrict processing of their personal data.
Transfer their personal data to another controller if technically feasible.
Object to processing based on legitimate interest.
Withdraw consent at any time (for consent-based processing).

For inquiries, contact info@balticbrilliant.com.

Final Provisions

Baltic Brilliant OÜ reserves the right to modify this privacy policy unilaterally. The latest version will always be available on our website.

Disputes related to this policy shall be resolved in Harju County Court, Tallinn, Estonia.